“Low-engagement patients” are also difficult to engage in focus groups. Gathering feedback from patients who haven’t established strong ties is very important to understand if we are failing to meet needs. It is easier said than done. NORC analytics strategies helped identify the potential population versus actual population served and the quantitative standards that would impact their access to our provider partners. The NORC team also conducted patient surveys, as well as focus groups to understand some of the nuances a survey couldn’t fully uncover. Those focus groups provided useful information from some of the most engaged system participants: recent patients and our clinic partners. Where the focus group model struggled was with patients who had a longer time since their last appointment and limited patterns of care, what the study called “low-engagement patients.” Even after updating the focus group methodology—such as allowing for virtual sessions rather than in-person only—only two low-engagement patients actually participated in focus groups (versus 29 engaged patients and 31 clinic staff). Future studies could test alternative strategies, such as planning individual interviews, to collect adequate feedback from “low-engagement” patients.*
Expect paper-based data and survey assistance. Patient surveys were written, distributed both online and on paper, avoiding low IT comfort levels as a participation barrier. NORC reported that nearly half of the surveys were completed on paper, and 15% of surveys were completed with help from someone else—generally clinic representatives (41%) or the patients’ own relatives (45%). Future studies take heed of the significant data entry of paper-based responses. Also, consider the phrasing of survey questions with the expectation the patient may be completing the survey with help from someone else.
Location matters. We all know this, but network adequacy study analytics helped quantify exactly how much: NORC calculated an overall patient retention rate of 60.5% but only 53% for patients whose drive times were over half an hour. Added travel time has measurable consequences for patient access.
Cultural competence is essential for good care. We are not overstating the value of the culturally competent care we have created through our clinic networks. According to NORC's Survey + Focus Group Summary Final Report, “several patients shared that they experienced fewer communication and translation challenges at MCares health centers, noting that their health center was ‘familiar,’ ‘comfortable,’ and ‘feels like home.’
*Results were reported in the following Montgomery Cares (MCares) Program Final Reports produced by NORC: Network Adequacy Assessment, Patient Voice: Survey + Focus Group Summary, Patient and Encounter Projections for Fiscal Years (FYs) 2025 and 2026, Patient and Encounter Projections for Fiscal Years (FYs) 2025 and 2026 - Patient Administrative Data, and Patient Retention Analyses.
This article has not been reviewed or approved by the Montgomery County Department of Health and Human Services.
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